About Us

At PRAO, we are passionate about one thing: unearthing the finest in fashion jewellery design. We believe that jewellery is more than just an accessory; it's a powerful tool for self-expression, a reflection of personal style, and a celebration of creativity.

The Curation

We are a curated marketplace, meticulously selecting only the top 10% of submitted designs. The rigorous process of “5 Step Quality Check” ensures that each piece on PRAO represents the pinnacle of quality, craftsmanship and innovation.


We understand that discerning individuals appreciate more than just aesthetics. They seek pieces crafted with durability and ethical practices in mind. Our selection process considers all these aspects, ensuring every item on our platform lives up to the highest standards.